Gen Z and social media are helping men’s makeup go mainstream. The beauty industry is trying to capitalize

Thread starter Retail
Start date Jan 10, 2026

Retail

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Jan 10, 2026

Men’s makeup is shedding stigma as TikTok and Gen Z drives growth, retailers rethink displays and brands chase one of beauty’s last untapped markets.

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Title: Gen Z and social media are helping men’s makeup go mainstream. The beauty industry is trying to capitalize

Prefix: N/A

Forum: Retail News

Start date: Jan 10, 2026

Last reply date: Jan 10, 2026

Replies: 0

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Created: Retail, Jan 10, 2026

Replies: 0

Views: 11

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