As American Girl turns 40, Mattel grapples with bringing dolls into a new era

Thread starter Retail
Start date Feb 22, 2026

Retail

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Feb 22, 2026

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.

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Title: As American Girl turns 40, Mattel grapples with bringing dolls into a new era

Prefix: N/A

Forum: Retail News

Start date: Feb 22, 2026

Last reply date: Feb 22, 2026

Replies: 0

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Created: Retail, Feb 22, 2026

Replies: 0

Views: 1

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