BMW doubles down on software and brand value to take on Tesla, Chinese EV rivals

Thread starter U.S. News
Start date Saturday at 2:48 PM

U.S. News

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Saturday at 2:48 PM

German auto giant BMW is doubling down on its brand value as it prepares to roll out a fleet of software-controlled electric vehicles.

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Title: BMW doubles down on software and brand value to take on Tesla, Chinese EV rivals

Prefix: N/A

Forum: USA News

Start date: Saturday at 2:48 PM

Last reply date: Saturday at 2:48 PM

Replies: 0

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Created: U.S. News, Saturday at 2:48 PM

Replies: 0

Views: 4

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