BMW doubles down on software and brand value to take on Tesla, Chinese EV rivals

Thread starter U.S. News
Start date Sep 6, 2025

U.S. News

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Sep 6, 2025

German auto giant BMW is doubling down on its brand value as it prepares to roll out a fleet of software-controlled electric vehicles.

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Title: BMW doubles down on software and brand value to take on Tesla, Chinese EV rivals

Prefix: N/A

Forum: USA News

Start date: Sep 6, 2025

Last reply date: Sep 6, 2025

Replies: 0

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Created: U.S. News, Sep 6, 2025

Replies: 0

Views: 44

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