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Eli Lilly's GLP-1 growth is only getting started as Novo Nordisk braces for a decline in 2026

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The split in outlook underscores Lilly's strong position in the obesity market, underpinned by more effective drugs and its direct-to-consumer sales strategy.

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Eli Lilly's GLP-1 growth is only getting started as Novo Nordisk braces for a decline in 2026
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