Brick trophies, a life-size pink Cadillac and a team sponsorship: Why Lego is going all in on F1

Thread starter International: Top News And Analysis
Start date Dec 23, 2025

International: Top News And Analysis

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Dec 23, 2025

Lego and Formula 1 kicked off a multiyear partnership in 2025. Here's how that collaboration is providing value to the toy company and the racing organization.

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Title: Brick trophies, a life-size pink Cadillac and a team sponsorship: Why Lego is going all in on F1

Prefix: N/A

Forum: World News

Start date: Dec 23, 2025

Last reply date: Dec 23, 2025

Replies: 0

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Created: International: Top News And Analysis, Dec 23, 2025

Replies: 0

Views: 18

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