How Canadian apparel brand Arc’teryx's bold campaign spiraled into a PR cautionary tale

Thread starter International: Top News And Analysis
Start date Sep 26, 2025

International: Top News And Analysis

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Sep 26, 2025

Arc'teryx staged a bold marketing campaign featuring fireworks display in Tibet, drawing fierce social media backlash over its potential environmental damage.

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Title: How Canadian apparel brand Arc’teryx's bold campaign spiraled into a PR cautionary tale

Prefix: N/A

Forum: World News

Start date: Sep 26, 2025

Last reply date: Sep 26, 2025

Replies: 0

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Created: International: Top News And Analysis, Sep 26, 2025

Replies: 0

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