I
Ishan Pandey
Guest
Ninety-six percent of people have watched an explainer video to learn about a product or service, according to Wyzowl's latest State of Video Marketing survey, yet for most companies making those videos still means screen recordings, scripts written by hand and editing work that has to be redone every time the product changes. Clueso, an agentic video platform that more than 1,000 companies already use to make videos for marketing, customer education, sales and training, has raised a $10 million Series A to take that work off their hands. The round was led by Dharana Capital, with Founders Future and Neotribe Ventures joining as new investors while Y Combinator and f7 ventures invested again, bringing Clueso's total funding to $12 million.
Most AI video tools take a written prompt and return a synthetic clip, which works well for a social media post but rarely for a company that needs an accurate walkthrough of its own software. Clueso's agents work the other way round, because companies first give them access to their products, workflows and brand guidelines. The agents then navigate the real software, capture the footage, write the script, record a voiceover, add motion graphics, edit the finished video and keep it up to date whenever the product or process behind it changes.
The global market for AI video generators was worth $788.5 million in 2025, according to Grand View Research, which expects it to reach $946.4 million this year before growing at 20.3% a year to $3.44 billion by 2033, more than four times its 2025 size. Large enterprises already account for 62.2% of that spending, a sign that the money in AI video is following companies rather than individual creators.
The demand underneath that forecast is far larger than the software market itself, since American companies spent $102.8 billion on training in 2025, up 4.9% on the year before. Wyzowl finds that 91% of businesses now use video in their marketing and 63% of people say a short video is the way they would most like to learn about a new product. Every one of those training courses, product launches and onboarding flows needs video that explains something real, which is precisely the kind of content Clueso is built to produce.
Video clearly works for the companies that make it, with 93% of marketers in Wyzowl's survey saying it has helped customers understand their product and 57% saying it has reduced the number of support queries their teams receive. The trouble lies in making enough of it, since among marketers who still do not use video, 24% say it is too expensive and another 19% say they simply do not have the time to produce it.
Those barriers are worse inside large companies, where a single product can need dozens of tutorials, training modules and sales demos that all go out of date the moment a button moves or a feature is renamed. Clueso's founders learned this the hard way at their first startup, where producing a single product demo video could take up to two weeks of work, a pace that makes it nearly impossible to keep a whole video library current with software that ships every week.
Corporate training is where the shift towards AI-made content is happening fastest, because the share of US organisations using AI as a learning technology rose from 25% to 37% in a single year, according to Training magazine's 2025 industry report. The share of training hours delivered through AI grew two and a half times over the same period, from 0.8% to 2%, while spending per learner climbed from $774 to $874 as companies put more money behind each employee they train.
That is the opening Clueso is moving into, since training teams need a steady supply of accurate how-to videos for every system their employees use, with each of those videos needing to change whenever the software does. At Atlassian, the customer learning team uses Clueso to turn rough, scrappy input into polished learning videos that match the company's brand, which its head of customer learning credits with sharply reducing the work his team spends creating and maintaining content.
Clueso exists because its founders abandoned their first idea halfway through Y Combinator. Akash Anand, Prajwal Prakash and Neel Balar had built Desklamp, a note-taking tool for students and researchers that reached more than 25,000 users, but universities and labs would not pay for it, so the team dropped it mid-batch and took advice from YC partner Michael Seibel to solve a problem they had faced themselves. That problem was video, because they had seen demo videos lift adoption of their own product while each one took up to two weeks to make, which meant Desklamp managed only five videos in a full year.
The three joined Y Combinator's Winter 2023 batch, with Anand as chief executive, Prakash as chief technology officer and Balar as chief business officer, while both Prakash and Balar studied at IIT Madras. Clueso first helped customer-facing teams create product tutorials faster, but Anand says the team quickly found the same problem in marketing, sales, training and internal documentation, which convinced them the opportunity was far larger than tutorials alone.
Anand now describes Clueso as an AI video production team that anyone in a company can rely on, handling the work of creating, editing and maintaining videos as the business moves. The agents also follow each company's own standards for voice, visual style, music and localisation, so content made by agents and by people looks consistent, while the Clueso MCP server lets AI assistants such as Claude and ChatGPT create, edit and manage videos directly through the platform.
The clearest evidence for the agentic approach comes from what customers say it has changed, as teams using Clueso report more than 5x productivity gains and an 80% reduction in video production costs. At Zendesk, the instructional design team uses Clueso for both internal and customer-facing content, where its senior manager of instructional design says the agent turns product knowledge into polished learning experiences with far less manual effort, cutting production time while increasing how much video the team ships.
An 80% cost cut changes the economics of a whole video library rather than a single clip, because the saving compounds with every tutorial, onboarding video and training module a team adds. Some customers now make more than 100 videos in a single month, a volume that would have been out of reach for the founders when five videos took them a year.
Clueso tripled its customer count over the past year to more than 1,000 companies, a list that now includes Atlassian, Zendesk, Gainsight, GlobalPartners, Seismic and Ironclad, while its annual revenue is on course to reach eight figures. Most customers start with Clueso in one team and then spread it across the business as other departments adopt it for their own video needs, until it becomes the central place where the whole company makes video.
The Series A brings Clueso's total funding to $12 million, up from the $1.4 million seed round led by f7 ventures in April 2024, with more than 80% of the new capital came from investors who had already backed the company. Dharana Capital led the round, Founders Future and Neotribe Ventures joined as new investors, while Y Combinator and f7 ventures came back for a second time, which is one of the strongest signals a young company can send, because the people with the closest view of the business chose to put more money in.
Clueso grew from roughly 330 customers to more than 1,000 in a year and from about $2M to $12M in total funding, with more than 80% of the new capital coming from existing investors.
Vamsi Duvvuri, founder and managing partner of Dharana Capital, argues that video is one of the most effective formats enterprises have for training teams, educating customers and selling products, but that traditional production was never built for the volume and speed large companies now need. In his view AI is turning video from a static media file into a living asset that adapts as products and processes change, with Clueso building the infrastructure behind that shift. He also points to the team's obsession with customers and its speed of execution as the reasons Dharana chose to lead.
The market has already put a large price on business AI video, with Synthesia, which makes AI avatar videos for companies, valued at $1 billion in June 2023, $2.1 billion in January 2025 and $4 billion in January 2026, quadrupling its value in under three years as its annual recurring revenue passed $100 million. Rival HeyGen reached an estimated $95 million in annual recurring revenue by September 2025, which shows how quickly companies are paying for AI-made video once it saves them real work.
Clueso is building for a different part of that demand, because its agents work from a company's real product rather than a synthetic presenter, which suits the tutorials, onboarding flows and training modules that have to show software exactly as it is. Dharana is an India-focused growth investor whose portfolio includes Urban Company, MyGate, Vyapar and Petpooja, raised $250 million for its second India growth fund this year, giving Clueso a lead investor with the depth to support it well beyond this round.
Clueso will use the new capital to scale its enterprise sales, deepen the agentic layer behind the platform, expand its editing tools and connect video creation more tightly to the systems where product and company knowledge already lives. Its longer-term aim is for agents to take on more of the mechanics of production while people stay focused on the creative decisions, so that the content explaining a company can keep pace with how fast that company changes. With customer numbers tripling in a year and the AI video market on course to grow fourfold by 2033, Clueso enters its Series A with the backing to build the future of video creation, one in which every product release arrives with a video that keeps itself up to date.
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Vested Interest Disclosure: HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR.
Most AI video tools take a written prompt and return a synthetic clip, which works well for a social media post but rarely for a company that needs an accurate walkthrough of its own software. Clueso's agents work the other way round, because companies first give them access to their products, workflows and brand guidelines. The agents then navigate the real software, capture the footage, write the script, record a voiceover, add motion graphics, edit the finished video and keep it up to date whenever the product or process behind it changes.
The Market for Business Video
The global market for AI video generators was worth $788.5 million in 2025, according to Grand View Research, which expects it to reach $946.4 million this year before growing at 20.3% a year to $3.44 billion by 2033, more than four times its 2025 size. Large enterprises already account for 62.2% of that spending, a sign that the money in AI video is following companies rather than individual creators.
The demand underneath that forecast is far larger than the software market itself, since American companies spent $102.8 billion on training in 2025, up 4.9% on the year before. Wyzowl finds that 91% of businesses now use video in their marketing and 63% of people say a short video is the way they would most like to learn about a new product. Every one of those training courses, product launches and onboarding flows needs video that explains something real, which is precisely the kind of content Clueso is built to produce.
Why Business Video Is Hard to Produce
Video clearly works for the companies that make it, with 93% of marketers in Wyzowl's survey saying it has helped customers understand their product and 57% saying it has reduced the number of support queries their teams receive. The trouble lies in making enough of it, since among marketers who still do not use video, 24% say it is too expensive and another 19% say they simply do not have the time to produce it.
Those barriers are worse inside large companies, where a single product can need dozens of tutorials, training modules and sales demos that all go out of date the moment a button moves or a feature is renamed. Clueso's founders learned this the hard way at their first startup, where producing a single product demo video could take up to two weeks of work, a pace that makes it nearly impossible to keep a whole video library current with software that ships every week.
Training Moves Onto AI
Corporate training is where the shift towards AI-made content is happening fastest, because the share of US organisations using AI as a learning technology rose from 25% to 37% in a single year, according to Training magazine's 2025 industry report. The share of training hours delivered through AI grew two and a half times over the same period, from 0.8% to 2%, while spending per learner climbed from $774 to $874 as companies put more money behind each employee they train.
That is the opening Clueso is moving into, since training teams need a steady supply of accurate how-to videos for every system their employees use, with each of those videos needing to change whenever the software does. At Atlassian, the customer learning team uses Clueso to turn rough, scrappy input into polished learning videos that match the company's brand, which its head of customer learning credits with sharply reducing the work his team spends creating and maintaining content.
The Founder Thesis
Clueso exists because its founders abandoned their first idea halfway through Y Combinator. Akash Anand, Prajwal Prakash and Neel Balar had built Desklamp, a note-taking tool for students and researchers that reached more than 25,000 users, but universities and labs would not pay for it, so the team dropped it mid-batch and took advice from YC partner Michael Seibel to solve a problem they had faced themselves. That problem was video, because they had seen demo videos lift adoption of their own product while each one took up to two weeks to make, which meant Desklamp managed only five videos in a full year.
The three joined Y Combinator's Winter 2023 batch, with Anand as chief executive, Prakash as chief technology officer and Balar as chief business officer, while both Prakash and Balar studied at IIT Madras. Clueso first helped customer-facing teams create product tutorials faster, but Anand says the team quickly found the same problem in marketing, sales, training and internal documentation, which convinced them the opportunity was far larger than tutorials alone.
Anand now describes Clueso as an AI video production team that anyone in a company can rely on, handling the work of creating, editing and maintaining videos as the business moves. The agents also follow each company's own standards for voice, visual style, music and localisation, so content made by agents and by people looks consistent, while the Clueso MCP server lets AI assistants such as Claude and ChatGPT create, edit and manage videos directly through the platform.
Customer Results
The clearest evidence for the agentic approach comes from what customers say it has changed, as teams using Clueso report more than 5x productivity gains and an 80% reduction in video production costs. At Zendesk, the instructional design team uses Clueso for both internal and customer-facing content, where its senior manager of instructional design says the agent turns product knowledge into polished learning experiences with far less manual effort, cutting production time while increasing how much video the team ships.
An 80% cost cut changes the economics of a whole video library rather than a single clip, because the saving compounds with every tutorial, onboarding video and training module a team adds. Some customers now make more than 100 videos in a single month, a volume that would have been out of reach for the founders when five videos took them a year.
Traction and the Round
Clueso tripled its customer count over the past year to more than 1,000 companies, a list that now includes Atlassian, Zendesk, Gainsight, GlobalPartners, Seismic and Ironclad, while its annual revenue is on course to reach eight figures. Most customers start with Clueso in one team and then spread it across the business as other departments adopt it for their own video needs, until it becomes the central place where the whole company makes video.
The Series A brings Clueso's total funding to $12 million, up from the $1.4 million seed round led by f7 ventures in April 2024, with more than 80% of the new capital came from investors who had already backed the company. Dharana Capital led the round, Founders Future and Neotribe Ventures joined as new investors, while Y Combinator and f7 ventures came back for a second time, which is one of the strongest signals a young company can send, because the people with the closest view of the business chose to put more money in.
The Investor Thesis
Vamsi Duvvuri, founder and managing partner of Dharana Capital, argues that video is one of the most effective formats enterprises have for training teams, educating customers and selling products, but that traditional production was never built for the volume and speed large companies now need. In his view AI is turning video from a static media file into a living asset that adapts as products and processes change, with Clueso building the infrastructure behind that shift. He also points to the team's obsession with customers and its speed of execution as the reasons Dharana chose to lead.
The market has already put a large price on business AI video, with Synthesia, which makes AI avatar videos for companies, valued at $1 billion in June 2023, $2.1 billion in January 2025 and $4 billion in January 2026, quadrupling its value in under three years as its annual recurring revenue passed $100 million. Rival HeyGen reached an estimated $95 million in annual recurring revenue by September 2025, which shows how quickly companies are paying for AI-made video once it saves them real work.
Clueso is building for a different part of that demand, because its agents work from a company's real product rather than a synthetic presenter, which suits the tutorials, onboarding flows and training modules that have to show software exactly as it is. Dharana is an India-focused growth investor whose portfolio includes Urban Company, MyGate, Vyapar and Petpooja, raised $250 million for its second India growth fund this year, giving Clueso a lead investor with the depth to support it well beyond this round.
What Comes Next
Clueso will use the new capital to scale its enterprise sales, deepen the agentic layer behind the platform, expand its editing tools and connect video creation more tightly to the systems where product and company knowledge already lives. Its longer-term aim is for agents to take on more of the mechanics of production while people stay focused on the creative decisions, so that the content explaining a company can keep pace with how fast that company changes. With customer numbers tripling in a year and the AI video market on course to grow fourfold by 2033, Clueso enters its Series A with the backing to build the future of video creation, one in which every product release arrives with a video that keeps itself up to date.
Don’t forget to like and share the story!
Vested Interest Disclosure: HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR.