R
Rise
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What happens when a trading app decides its customer experience shouldn't end at the screen?
For years, the relationship between sports and financial services has been predictable.
A financial company sponsors a football team or league. Its logo appears on stadium advertising, television broadcasts, and promotional campaigns. Millions of fans see the brand, and the company gains international exposure.
It's a familiar formula.
But here's a question worth asking: What happens after someone sees the logo?
Does that moment create a lasting connection? Does it give customers a reason to engage with the brand? Or does the sponsorship simply become another advertisement competing for attention?
These questions are becoming increasingly relevant as fintech companies look for ways to stand out in a crowded market.
And some are beginning to explore a different approach.
Instead of simply putting their names next to major sporting events, they're looking for opportunities to bring customers into the experience itself.
One example is Rise, the trading app from INGOT Group, which is using its regional partnership with LALIGA to connect the digital trading experience with rewards that extend into the real world.
Traditional sponsorships are generally designed around visibility.
More exposure means more people recognize the brand.
But recognition and engagement aren't the same thing.
A customer might recognize a company's logo without feeling any particular connection to it. Creating that connection requires something more meaningful than visibility alone.
This is where experience-led marketing comes in.
Rather than treating a sponsorship as a standalone advertising campaign, brands can connect it to different stages of the customer journey.
Think about how digital products have evolved.
Mobile applications increasingly use personalized experiences, progress tracking, loyalty programs, and interactive features to encourage participation.
The underlying principle is straightforward: people are more likely to remember experiences they actively participate in than messages they simply see.
Rise is applying a similar idea to its LALIGA partnership throughout the 2026/27 football season.
Instead of limiting the collaboration to branding and advertising, the company has introduced a season-long rewards program connected to its trading app.
The rewards range from official football merchandise and signed memorabilia to VIP match experiences and international travel opportunities.
Examples of LALIGA-themed merchandise included among the announced rewards.
The objective is to create multiple opportunities for engagement throughout the season, rather than concentrating attention around a single promotional launch.
Gamification has become an increasingly familiar concept in digital product development.
The idea isn't necessarily to turn an application into a game.
It's to use elements such as milestones, achievements, progress, and rewards to make certain aspects of the user experience more interactive.
In financial technology, however, this creates an important distinction.
Engagement should not come at the expense of responsible financial behavior.
Trading carries real financial risks. Encouraging participation through rewards requires particular care to ensure that incentives do not overshadow those risks.
The challenge for fintech companies is therefore to design experiences that are engaging while remaining transparent about what participation involves.
Rise's LALIGA rewards program provides an interesting example of how a promotional experience can be connected to a specific onboarding milestone.
Eligible new traders can enter the rewards draws through their first qualifying trade.
From a product perspective, the interesting element is the connection between onboarding and an ongoing engagement program.
A first qualifying action becomes an entry point into a broader experience, while the available rewards evolve throughout the football season.
It's an approach that raises a wider question for fintech product teams:
Can customer engagement extend beyond what happens inside an application?
Four Traders. One Stadium. An Experience Beyond the App.
Perhaps the clearest example of this approach is Rise's latest LALIGA activation.
Their reward?
A trip to Madrid for one of the season's most anticipated football fixtures: Atlético de Madrid against FC Barcelona.
But this isn't simply a trip to watch a football match.
The planned experience includes flights, accommodation, VIP hospitality, access to the stadium before kick-off, a behind-the-scenes tour, and the opportunity to go pitch-side.
The winners are also scheduled to meet former LALIGA star Ivan Rakitić.
Former LALIGA player Ivan Rakitić is scheduled to meet the winners in Madrid.
For football fans, these are experiences that go far beyond purchasing a match ticket.
And for a fintech company, they represent something interesting: a digital interaction leading to a memorable real-world moment.
A trading application and a football stadium might seem like entirely different environments.
But connecting the two creates a story that customers can experience personally rather than simply watch through an advertisement.
That distinction matters.
An advertisement can tell people what a brand stands for.
An experience gives them an opportunity to form their own impression.
Why This Matters Beyond Football
The Rise and LALIGA collaboration also reflects a wider shift in how digital brands think about customer engagement.
For a long time, marketing and product development were treated as relatively separate functions.
Marketing attracted customers.
Product teams focused on what happened once those customers arrived.
Today, those boundaries are becoming less distinct.
The customer journey increasingly connects advertising, onboarding, application design, rewards, and ongoing communication.
A successful activation therefore needs more than an attractive prize.
It also needs a clear participation process, transparent eligibility requirements, reliable tracking, appropriate compliance controls, and a customer experience that works from beginning to end.
And its success should ultimately be evaluated through meaningful outcomes, not just campaign impressions.
Did the experience attract relevant customers? Did participants understand the product? Did it support long-term engagement? Did customers remain active after the initial excitement?
These are more useful questions than simply asking how many people saw a sponsorship logo.
Importantly, a rewards program alone cannot establish whether a campaign improves retention or customer lifetime value. Those outcomes require measurement over time.
But connecting a partnership to actual customer experiences creates opportunities to test those hypotheses.
The relationship between fintech and sport is unlikely to disappear anytime soon.
Football offers financial brands access to enormous international audiences, strong communities, and emotional connections that few other industries can replicate.
What may change is how brands use those partnerships.
Visibility will remain important.
But the next opportunity may lie in creating more meaningful connections between the digital products people use and the experiences they value outside those products.
For Rise, the Madrid activation is one milestone in a rewards program planned to continue throughout the 2026/27 LALIGA season.
Four traders will soon exchange their trading screens for a football stadium, experiencing a major European fixture from a perspective most fans never get to see.
Whether experience-led sponsorships ultimately deliver stronger customer relationships will depend on how effectively brands execute and measure them.
But one thing is clear.
The most interesting sponsorships of the future may not be the ones people see the most. They may be the ones people actually get to experience.
Rise is a trading application developed under INGOT Group, a financial services group established in 2006.
Rise is operated by INGOT SC Ltd, a company registered in Seychelles and authorized and regulated by the Financial Services Authority of Seychelles under Securities Dealer Licence SD117.
Rise and INGOT Group are official regional partners of LALIGA in the Middle East and North Africa.
Trading leveraged financial products involves significant risk and may result in the loss of invested capital and more.
The rewards and experiences described are based on announced plans and may be subject to change.
The information contained herein is of a general nature only and does not take into account your personal circumstances, financial situation, or needs. Before deciding to trade, please understand the complexity of financial instruments and ensure you fully have the necessary knowledge and experience and understand the risks involved prior to trading. Trading and investing in global markets and foreign exchange carry a high level of risk due to price fluctuations which may affect the value of your investment and can result in losses greater than your initial investment.
Experience RISE. Visit the website or download the app to explore the RISE experience.
Visit RISE | Open the trading app | App Store | Google Play
For years, the relationship between sports and financial services has been predictable.
A financial company sponsors a football team or league. Its logo appears on stadium advertising, television broadcasts, and promotional campaigns. Millions of fans see the brand, and the company gains international exposure.
It's a familiar formula.
But here's a question worth asking: What happens after someone sees the logo?
Does that moment create a lasting connection? Does it give customers a reason to engage with the brand? Or does the sponsorship simply become another advertisement competing for attention?
These questions are becoming increasingly relevant as fintech companies look for ways to stand out in a crowded market.
And some are beginning to explore a different approach.
Instead of simply putting their names next to major sporting events, they're looking for opportunities to bring customers into the experience itself.
One example is Rise, the trading app from INGOT Group, which is using its regional partnership with LALIGA to connect the digital trading experience with rewards that extend into the real world.
When a Partnership Becomes Part of the Experience
Traditional sponsorships are generally designed around visibility.
More exposure means more people recognize the brand.
But recognition and engagement aren't the same thing.
A customer might recognize a company's logo without feeling any particular connection to it. Creating that connection requires something more meaningful than visibility alone.
This is where experience-led marketing comes in.
Rather than treating a sponsorship as a standalone advertising campaign, brands can connect it to different stages of the customer journey.
Think about how digital products have evolved.
Mobile applications increasingly use personalized experiences, progress tracking, loyalty programs, and interactive features to encourage participation.
The underlying principle is straightforward: people are more likely to remember experiences they actively participate in than messages they simply see.
Rise is applying a similar idea to its LALIGA partnership throughout the 2026/27 football season.
Instead of limiting the collaboration to branding and advertising, the company has introduced a season-long rewards program connected to its trading app.
The rewards range from official football merchandise and signed memorabilia to VIP match experiences and international travel opportunities.
Examples of LALIGA-themed merchandise included among the announced rewards.
The objective is to create multiple opportunities for engagement throughout the season, rather than concentrating attention around a single promotional launch.
The Connection Between Gamification and Fintech
Gamification has become an increasingly familiar concept in digital product development.
The idea isn't necessarily to turn an application into a game.
It's to use elements such as milestones, achievements, progress, and rewards to make certain aspects of the user experience more interactive.
In financial technology, however, this creates an important distinction.
Engagement should not come at the expense of responsible financial behavior.
Trading carries real financial risks. Encouraging participation through rewards requires particular care to ensure that incentives do not overshadow those risks.
The challenge for fintech companies is therefore to design experiences that are engaging while remaining transparent about what participation involves.
Rise's LALIGA rewards program provides an interesting example of how a promotional experience can be connected to a specific onboarding milestone.
Eligible new traders can enter the rewards draws through their first qualifying trade.
From a product perspective, the interesting element is the connection between onboarding and an ongoing engagement program.
A first qualifying action becomes an entry point into a broader experience, while the available rewards evolve throughout the football season.
It's an approach that raises a wider question for fintech product teams:
Can customer engagement extend beyond what happens inside an application?
Four Traders. One Stadium. An Experience Beyond the App.
Perhaps the clearest example of this approach is Rise's latest LALIGA activation.
Their reward?
A trip to Madrid for one of the season's most anticipated football fixtures: Atlético de Madrid against FC Barcelona.
But this isn't simply a trip to watch a football match.
The planned experience includes flights, accommodation, VIP hospitality, access to the stadium before kick-off, a behind-the-scenes tour, and the opportunity to go pitch-side.
The winners are also scheduled to meet former LALIGA star Ivan Rakitić.
Former LALIGA player Ivan Rakitić is scheduled to meet the winners in Madrid.
For football fans, these are experiences that go far beyond purchasing a match ticket.
And for a fintech company, they represent something interesting: a digital interaction leading to a memorable real-world moment.
A trading application and a football stadium might seem like entirely different environments.
But connecting the two creates a story that customers can experience personally rather than simply watch through an advertisement.
That distinction matters.
An advertisement can tell people what a brand stands for.
An experience gives them an opportunity to form their own impression.
Why This Matters Beyond Football
The Rise and LALIGA collaboration also reflects a wider shift in how digital brands think about customer engagement.
For a long time, marketing and product development were treated as relatively separate functions.
Marketing attracted customers.
Product teams focused on what happened once those customers arrived.
Today, those boundaries are becoming less distinct.
The customer journey increasingly connects advertising, onboarding, application design, rewards, and ongoing communication.
A successful activation therefore needs more than an attractive prize.
It also needs a clear participation process, transparent eligibility requirements, reliable tracking, appropriate compliance controls, and a customer experience that works from beginning to end.
And its success should ultimately be evaluated through meaningful outcomes, not just campaign impressions.
Did the experience attract relevant customers? Did participants understand the product? Did it support long-term engagement? Did customers remain active after the initial excitement?
These are more useful questions than simply asking how many people saw a sponsorship logo.
Importantly, a rewards program alone cannot establish whether a campaign improves retention or customer lifetime value. Those outcomes require measurement over time.
But connecting a partnership to actual customer experiences creates opportunities to test those hypotheses.
The Next Chapter of Sports Sponsorship
The relationship between fintech and sport is unlikely to disappear anytime soon.
Football offers financial brands access to enormous international audiences, strong communities, and emotional connections that few other industries can replicate.
What may change is how brands use those partnerships.
Visibility will remain important.
But the next opportunity may lie in creating more meaningful connections between the digital products people use and the experiences they value outside those products.
For Rise, the Madrid activation is one milestone in a rewards program planned to continue throughout the 2026/27 LALIGA season.
Four traders will soon exchange their trading screens for a football stadium, experiencing a major European fixture from a perspective most fans never get to see.
Whether experience-led sponsorships ultimately deliver stronger customer relationships will depend on how effectively brands execute and measure them.
But one thing is clear.
The most interesting sponsorships of the future may not be the ones people see the most. They may be the ones people actually get to experience.
About Rise and INGOT Group
Rise is a trading application developed under INGOT Group, a financial services group established in 2006.
Rise is operated by INGOT SC Ltd, a company registered in Seychelles and authorized and regulated by the Financial Services Authority of Seychelles under Securities Dealer Licence SD117.
Rise and INGOT Group are official regional partners of LALIGA in the Middle East and North Africa.
Risk Disclosure
Trading leveraged financial products involves significant risk and may result in the loss of invested capital and more.
The rewards and experiences described are based on announced plans and may be subject to change.
Important information
The information contained herein is of a general nature only and does not take into account your personal circumstances, financial situation, or needs. Before deciding to trade, please understand the complexity of financial instruments and ensure you fully have the necessary knowledge and experience and understand the risks involved prior to trading. Trading and investing in global markets and foreign exchange carry a high level of risk due to price fluctuations which may affect the value of your investment and can result in losses greater than your initial investment.
Experience RISE. Visit the website or download the app to explore the RISE experience.
Visit RISE | Open the trading app | App Store | Google Play