K
Kevin John
Guest
As web applications handle a growing mix of human users, automated systems, and AI agents, security teams face an increasingly complex challenge: distinguishing legitimate activity from malicious behavior without disrupting business operations. Huskeys is addressing that challenge with Profiling, a new capability designed to connect application-level context with security decisions across the network edge.
According to information shared directly with me on 14 October 2026, Huskeys' Profiling creates a dynamic profile of each application, mapping its endpoints, real users, behavior, existing security controls, and business-critical paths. The release also includes comments from company executives quoted in this article. The goal is to help organizations move beyond generic security policies toward protections tailored to how their applications are actually used.
Organizations often depend on multiple third-party tools to protect their applications, including content delivery networks (CDNs), bot management systems, web application firewalls (WAFs), and application programming interface (API) security platforms. However, these technologies typically operate within separate layers, limiting their ability to share context about application activity.
Without that broader understanding, security controls can block legitimate traffic while allowing malicious activity to reach applications. Huskeys developed Profiling to address this disconnect by creating a unified view of application behavior, user activity, existing protections, and the business objectives behind individual requests.
Rather than functioning as another asset inventory or API discovery tool, Profiling is designed to establish relationships between traffic patterns, application behavior, existing controls, and business intent. This context informs how Huskeys evaluates traffic and recommends security measures, allowing policies to reflect the specific requirements of individual applications and endpoints.
“A profile changes the question from ‘What does this traffic look like?’ to ‘What does this traffic mean to this business?’” said Roy Weisfeld, Co-Founder and CTO of Huskeys. "Most organizations protect everything the same way, like a mall with one security team guarding every store identically, whether it's a luxury boutique or a snack stand. We give every store its own dedicated guard, tailored to what it needs. When a sale triples the foot traffic or a new store opens, our guards adapt in real time."
Profiling also serves as the foundation for Huskeys' Hardening Loop, a process designed to connect application context with concrete security improvements.
The process begins by profiling a business-critical application path, then detecting changes, abuse, or exposure. Huskeys identifies a potentially high-impact fix, allows the customer to approve it, delivers the corresponding control, and observes its impact. This creates a continuous cycle in which security findings can lead to targeted changes rather than simply adding more alerts for teams to investigate.
By connecting information across multiple security layers, Huskeys aims to reduce the operational complexity associated with managing policies across different platforms and teams.
“Once we understand the application, the intent, and the business path together, security controls can be scoped to the customer instead of relying on generic rules,” adds Yotam Mazurik, the company’s Research Team Lead. “Profiling gives us the context to turn detection into a control that is specific to the application and the business path. The customer decides; Huskeys delivers.”
The launch comes as applications increasingly handle traffic from automated systems and AI agents alongside conventional human users. AI agents are beginning to participate in activities such as shopping, transactions, and other application workflows, creating additional complexity for security teams trying to determine whether automated activity is legitimate or abusive.
The press release cites Cloudflare's 2026 reporting that automated agents and bots accounted for more than half of web requests across its network, alongside rapid growth in AI-agent activity. In this environment, traffic volume and behavior alone may not provide enough information to distinguish useful automation from malicious activity.
Huskeys argues that understanding the intended application path provides another layer of context for deciding whether traffic should be allowed, challenged, or blocked. The company also sees application-aware controls as a way to address the shrinking window between vulnerability disclosure and exploitation by preparing protections around an application's specific requirements.
“Security teams have spent years trying to respond faster,” Weisfeld said. “We believe there is another approach: understand what matters before the next incident, so you can remove the window instead of racing the clock.”
Huskeys Profiling is now available in beta for close customers. According to the company, implementation requires no special onboarding, and customers can begin seeing value within hours.
The capability represents an initial step toward Huskeys' broader vision for Network Edge Security Management (NESM). Its platform is designed to connect and orchestrate existing CDNs, WAFs, cloud security, and network edge technologies through a unified agentic layer, enabling continuous assessment and dynamic policy adaptation.
Huskeys is positioning Profiling around a central idea: application security should account for what organizations need their applications to accomplish, not just what individual requests look like. By linking application behavior, business intent, and security controls in one continuous process, the company aims to help organizations strengthen protection while maintaining business continuity.
As automated traffic becomes a larger part of application activity, that approach could offer security teams a more contextual way to manage the balance between blocking threats and preserving legitimate business operations.
This article was published as a press release by the author under HackerNoon's Business Blogging program.
According to information shared directly with me on 14 October 2026, Huskeys' Profiling creates a dynamic profile of each application, mapping its endpoints, real users, behavior, existing security controls, and business-critical paths. The release also includes comments from company executives quoted in this article. The goal is to help organizations move beyond generic security policies toward protections tailored to how their applications are actually used.
Connecting Security Controls to Business Intent
Organizations often depend on multiple third-party tools to protect their applications, including content delivery networks (CDNs), bot management systems, web application firewalls (WAFs), and application programming interface (API) security platforms. However, these technologies typically operate within separate layers, limiting their ability to share context about application activity.
Without that broader understanding, security controls can block legitimate traffic while allowing malicious activity to reach applications. Huskeys developed Profiling to address this disconnect by creating a unified view of application behavior, user activity, existing protections, and the business objectives behind individual requests.
Rather than functioning as another asset inventory or API discovery tool, Profiling is designed to establish relationships between traffic patterns, application behavior, existing controls, and business intent. This context informs how Huskeys evaluates traffic and recommends security measures, allowing policies to reflect the specific requirements of individual applications and endpoints.
“A profile changes the question from ‘What does this traffic look like?’ to ‘What does this traffic mean to this business?’” said Roy Weisfeld, Co-Founder and CTO of Huskeys. "Most organizations protect everything the same way, like a mall with one security team guarding every store identically, whether it's a luxury boutique or a snack stand. We give every store its own dedicated guard, tailored to what it needs. When a sale triples the foot traffic or a new store opens, our guards adapt in real time."
From Detection to Application Hardening
Profiling also serves as the foundation for Huskeys' Hardening Loop, a process designed to connect application context with concrete security improvements.
The process begins by profiling a business-critical application path, then detecting changes, abuse, or exposure. Huskeys identifies a potentially high-impact fix, allows the customer to approve it, delivers the corresponding control, and observes its impact. This creates a continuous cycle in which security findings can lead to targeted changes rather than simply adding more alerts for teams to investigate.
By connecting information across multiple security layers, Huskeys aims to reduce the operational complexity associated with managing policies across different platforms and teams.
“Once we understand the application, the intent, and the business path together, security controls can be scoped to the customer instead of relying on generic rules,” adds Yotam Mazurik, the company’s Research Team Lead. “Profiling gives us the context to turn detection into a control that is specific to the application and the business path. The customer decides; Huskeys delivers.”
Why Application Context Is Becoming More Important
The launch comes as applications increasingly handle traffic from automated systems and AI agents alongside conventional human users. AI agents are beginning to participate in activities such as shopping, transactions, and other application workflows, creating additional complexity for security teams trying to determine whether automated activity is legitimate or abusive.
The press release cites Cloudflare's 2026 reporting that automated agents and bots accounted for more than half of web requests across its network, alongside rapid growth in AI-agent activity. In this environment, traffic volume and behavior alone may not provide enough information to distinguish useful automation from malicious activity.
Huskeys argues that understanding the intended application path provides another layer of context for deciding whether traffic should be allowed, challenged, or blocked. The company also sees application-aware controls as a way to address the shrinking window between vulnerability disclosure and exploitation by preparing protections around an application's specific requirements.
“Security teams have spent years trying to respond faster,” Weisfeld said. “We believe there is another approach: understand what matters before the next incident, so you can remove the window instead of racing the clock.”
Building Toward Continuous Application Protection
Huskeys Profiling is now available in beta for close customers. According to the company, implementation requires no special onboarding, and customers can begin seeing value within hours.
The capability represents an initial step toward Huskeys' broader vision for Network Edge Security Management (NESM). Its platform is designed to connect and orchestrate existing CDNs, WAFs, cloud security, and network edge technologies through a unified agentic layer, enabling continuous assessment and dynamic policy adaptation.
Making Security Work Around the Business
Huskeys is positioning Profiling around a central idea: application security should account for what organizations need their applications to accomplish, not just what individual requests look like. By linking application behavior, business intent, and security controls in one continuous process, the company aims to help organizations strengthen protection while maintaining business continuity.
As automated traffic becomes a larger part of application activity, that approach could offer security teams a more contextual way to manage the balance between blocking threats and preserving legitimate business operations.
This article was published as a press release by the author under HackerNoon's Business Blogging program.